Arts, Communications & Design Flashcards

What does 'DPI' stand for in graphic design and printing?

Answer: Dots Per Inch — a measure of print resolution

DPI (Dots Per Inch) measures print resolution — higher DPI means more ink dots per inch and sharper printed output.

In communications and public relations, what is a press release?

Answer: An official written statement distributed to media to announce newsworthy information

A press release is an official written statement sent to media outlets to announce newsworthy information about a company or organization.

Which file format is most commonly used for web images because it supports millions of colors and transparent backgrounds?

Answer: PNG

PNG (Portable Network Graphics) supports millions of colors and transparent backgrounds, making it ideal for web graphics and logos.

What is the purpose of a 'style guide' in graphic design and communications?

Answer: To outline an organization's brand standards including colors, fonts, and logo usage

A style guide documents an organization's brand standards — including approved colors, typography, logos, and tone — to ensure visual consistency.

In web design, what does 'responsive design' mean?

Answer: A web design approach that makes pages display correctly on different screen sizes and devices

Responsive design ensures web pages automatically adapt their layout and content to display correctly on any screen size, from phones to desktops.

What is 'brand identity' in marketing and communications?

Answer: The visual and messaging elements that define how a company presents itself to the public

Brand identity encompasses the visual elements (logo, colors, typography) and messaging that collectively define how a company presents itself and is perceived by the public.