Arts, Communications & Design Flashcards

In design, what is 'white space' (or negative space)?

Answer: The empty areas around and between elements in a design that improve readability

White space (or negative space) refers to the empty areas in a design that separate elements, improving readability and visual balance.

What is the rule of thirds in photography and visual composition?

Answer: Dividing a frame into thirds and placing subjects at the intersecting lines for balanced composition

The rule of thirds divides a frame into a 3×3 grid, and placing subjects at the intersecting lines creates more balanced and visually appealing compositions.

In graphic design, what does CMYK stand for?

Answer: Cyan, Magenta, Yellow, Key (Black) — the color model used for print

CMYK (Cyan, Magenta, Yellow, Key/Black) is the subtractive color model used in professional printing.

What is 'typography' in graphic design and communications?

Answer: The art and technique of arranging typefaces and text for visual communication

Typography is the art of arranging text — including font selection, sizing, spacing, and layout — to make written language clear and visually appealing.

In audio/video production, what is a 'B-roll'?

Answer: Supplemental footage used to cut away from primary footage and add visual context

B-roll is supplementary footage edited into a video to support the main narrative, provide visual variety, and cover transitions.

What is the primary function of a copyright in creative media?

Answer: To give creators exclusive legal rights to reproduce and distribute their original work

Copyright gives creators exclusive legal rights to reproduce, distribute, display, and create derivative works from their original creative content.