Skills and Knowledge Assessed Flashcards

Which Marketo Analytics feature allows you to create custom reports by combining data from multiple objects like programs, leads, and opportunities?

Answer: Revenue Explorer

Revenue Explorer (Advanced Report Builder) enables custom multi-dimensional reports across programs, leads, opportunities, and more.

In Marketo, what is the role of a 'Program Channel'?

Answer: A tag that defines the program type and its valid progression statuses

Program Channels define the program type (e.g., Webinar, Email Blast) and the set of progression statuses available to that program.

What is the effect of marking a Marketo landing page as 'Unapproved'?

Answer: The page reverts to draft mode and is no longer publicly accessible

Unapproving a landing page takes it offline and returns it to draft status, making it inaccessible to visitors.

Which Marketo Smart List filter would you use to target leads who visited a specific web page in the last 7 days?

Answer: Visited Web Page

The 'Visited Web Page' filter, combined with a date constraint of 'in the past 7 days,' targets leads who viewed a specific URL.

In Marketo, what is a 'Stream Cadence' in an Engagement Program?

Answer: The schedule that determines when content is cast to stream members

Stream Cadence sets the day and time when Engagement Program casts run, controlling how frequently leads receive content.

What Marketo capability allows different email content to display based on a lead's segment membership?

Answer: Dynamic Content

Dynamic Content uses Segmentation to display different email sections to leads based on which segment they belong to.

Which metric in Marketo's Email Performance Report measures the percentage of delivered emails that were opened?

Answer: Open Rate

Open Rate is calculated as the number of opens divided by the number of delivered emails, expressed as a percentage.