Skills and Knowledge Assessed Flashcards

Which Marketo sync option ensures that field updates in Salesforce overwrite the same field in Marketo?

Answer: SFDC Wins

Setting 'SFDC Wins' on a field means Salesforce values always take precedence over Marketo values during a sync conflict.

In Marketo, what is the purpose of a 'Local Asset' versus a 'Global Asset'?

Answer: Local assets are visible only within their parent program; global assets are accessible across all programs

Local assets (emails, forms, landing pages) live inside a specific program; global assets in Design Studio are shared across programs.

What Marketo feature would you configure to send a lead's data to a third-party system in real time when they fill out a form?

Answer: Webhook

Webhooks send HTTP POST requests with lead data to external URLs in real time, triggered by flow steps in Smart Campaigns.

Which Marketo program status is typically associated with a lead that has paid to attend an event?

Answer: Registered

Registered is the standard program status indicating a lead has signed up or paid for an event before it takes place.

In Marketo, what is the maximum number of choices you can configure in a single 'If/Then' flow step branch?

Answer: 25

Marketo allows up to 25 choices (branches) within a single flow step's If/Then logic before a Default path.

What does 'Munchkin' refer to in Marketo?

Answer: A JavaScript tracking code placed on web pages to track visitor behavior

Munchkin is Marketo's web tracking JavaScript that records page visits and clicks, linking them to known leads in the database.

Which field on a Marketo lead record indicates whether the person has opted out of marketing emails?

Answer: Unsubscribed

The 'Unsubscribed' field, when set to true, prevents Marketo from sending marketing emails to that lead.