Landing Pages Flashcards

What is CRM?

Answer: Customer Relationship Management — software for managing customer interactions

CRM systems help businesses manage customer interactions, track relationships, and streamline sales and marketing processes.

What is lead scoring?

Answer: Assigning numerical values to leads based on their likelihood to convert

Lead scoring ranks prospects based on behaviors, demographics, and engagement, helping sales teams prioritize the most promising leads.

What is marketing automation?

Answer: Using software to automate repetitive marketing tasks like emails and social posts

Marketing automation uses technology to automate repetitive marketing tasks, nurture leads through the funnel, and deliver personalized content at scale.

What is an email open rate?

Answer: The percentage of recipients who opened an email

Email open rate is calculated by dividing the number of unique opens by the number of delivered emails, indicating how effective subject lines and sender reputation are.

What is A/B testing in marketing?

Answer: Comparing two versions of content to see which performs better

A/B testing (split testing) sends two variants to similar audiences and measures which performs better on a specific metric, enabling data-driven optimization.

What is customer segmentation?

Answer: Dividing customers into groups based on shared characteristics

Customer segmentation divides the customer base into groups with similar characteristics (demographics, behaviors, needs), enabling targeted marketing strategies.