Email Marketing Flashcards

In Marketo, what is a 'seed list' and why is it used?

Answer: Internal or test addresses added to every send to monitor rendering and delivery

Seed lists contain internal or third-party addresses that receive every email send to verify rendering and confirm delivery.

What does 'email throttling' in Marketo help prevent?

Answer: Overwhelming the recipient's mail server by spreading sends over a defined time window

Throttling spreads a large batch send over hours to avoid triggering spam filters or overwhelming receiving mail servers.

Which Marketo report would you use to see which links in an email received the most clicks?

Answer: Email Link Performance Report

The Email Link Performance Report breaks down click counts per individual link URL within a specific email.

What is the recommended action when a lead's email address produces a 'hard bounce' in Marketo?

Answer: Marketo automatically marks the email as invalid and suspends future sends to that address

Hard bounces indicate a permanently invalid address; Marketo suspends sending to that email to protect sender reputation.

When setting up a trigger campaign in Marketo that sends a follow-up email, what is the typical trigger event?

Answer: A lead activity such as 'Fills Out Form' or 'Clicks Link in Email'

Trigger campaigns fire in real time based on lead behavior events, enabling timely and relevant automated responses.

What is the significance of the 'Reply-To' field in a Marketo email?

Answer: It specifies the email address where replies from recipients are directed

The Reply-To field routes recipient replies to the specified address, which may differ from the From address.

In Marketo, what is the purpose of using 'My Tokens' at the program level?

Answer: To create reusable variables scoped to a program that can be updated once and reflected across all assets in that program

Program-level My Tokens act as reusable placeholders; changing the token value updates it everywhere it's used within that program.