Campaign Automation Flashcards

In Marketo Engage, what is a 'Local Asset' within a program?

Answer: An email, landing page, form, or list created and stored inside a specific program folder

Local assets are program-specific resources (emails, landing pages, forms, lists) created inside a program and not shared globally.

Which trigger in Marketo fires when a lead's record is updated by a webhook response?

Answer: Data Value Changes

When a webhook writes data back to Marketo fields, the 'Data Value Changes' trigger detects the field update and fires the campaign.

What is the maximum number of flow steps allowed in a single Marketo Smart Campaign?

Answer: 100

A Marketo Smart Campaign supports up to 100 flow steps, which allows for complex multi-action workflows.

In Marketo, the 'Engagement Stream Cadence' determines what?

Answer: How frequently the engagement program casts (sends content) to enrolled leads

Stream Cadence sets the schedule (day of week and time) for when the engagement program delivers content to its members.

What does 'Transition Rules' in an Engagement Program allow marketers to do?

Answer: Automatically move leads from one stream to another based on defined criteria

Transition Rules use trigger-based criteria to automatically move leads from one stream to another, enabling behavior-driven nurture progression.

Which Marketo campaign type is best suited for sending a one-time promotional email to a large static list?

Answer: Batch Campaign (Email Program)

An Email Program (Batch Campaign) is designed for one-time sends to a defined audience, ideal for promotional blasts to a static list.

When using 'Send Alert' flow step in Marketo, what is the primary use case?

Answer: Notifying an internal sales rep or team member about a lead's activity via email

'Send Alert' sends an internal notification email (not to the lead) to a specified sales rep or team member to flag important lead behavior.