Campaign Automation Flashcards

What happens to a lead in a Marketo engagement program when they are marked as 'Exhausted'?

Answer: They have received all available content in their stream and will receive no more until new content is added

An Exhausted lead has consumed all content in their current stream and will not receive further emails until new content is added to that stream.

Which Smart Campaign filter operator would you use to find leads whose 'Annual Revenue' is greater than $1,000,000?

Answer: Greater Than

The 'Greater Than' operator is used with numeric fields to filter leads whose value exceeds a specified threshold.

In Marketo, what is the function of the 'Change Lead Partition' flow step?

Answer: Moves a lead from one workspace partition to another

The 'Change Lead Partition' flow step reassigns a lead record to a different partition within Marketo's database workspace structure.

What is the recommended best practice when scheduling a Batch Campaign to avoid overwhelming your email sending infrastructure?

Answer: Use throttling to limit the number of emails sent per hour

Throttling limits the email send rate per hour, helping to avoid overloading the sending infrastructure and ensuring reliable delivery.

Which Marketo asset type can be used as content inside an Engagement Program stream?

Answer: Emails and Email Programs

Engagement Program streams accept Emails (sent directly) and Email Programs (which can include A/B tests) as their content types.

When a Marketo Smart Campaign uses the 'Member of Engagement Program' filter, what is it checking?

Answer: Whether the lead is currently enrolled in a specified engagement program

'Member of Engagement Program' filters leads based on their current enrollment (membership) status in a specific engagement program.

What does the 'Interesting Moment' flow step record in Marketo?

Answer: A key behavioral event worth noting on the lead's activity log, visible in CRM

Interesting Moments log a notable lead behavior (like visiting a pricing page) to the lead's activity timeline, which is visible to sales reps in Salesforce.