Practice Test Geeks(MCA) Marketo Certified Associate Practice Test
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Campaign Automation Flashcards

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Read the first 7 Campaign Automation flashcards as text

  1. In Marketo, what is the primary purpose of a 'Wait' step in a Smart Campaign flow?

    Answer: To pause lead processing for a defined duration before executing the next flow step

    A Wait step pauses flow execution for a specified time period or until a specific date before proceeding to the next action.

  2. Which Smart Campaign qualification rule setting allows a lead to go through the campaign flow every time they qualify?

    Answer: Every Time

    The 'Every Time' qualification rule allows a lead to re-enter and process through the campaign flow each time they meet the Smart List criteria.

  3. What does the 'Add to SFDC Campaign' flow step do in Marketo?

    Answer: Associates a lead or contact with an existing Salesforce campaign and sets a member status

    The 'Add to SFDC Campaign' flow step adds a Marketo lead to a synced Salesforce campaign and assigns them a specified member status.

  4. When configuring a Trigger Campaign, which type of trigger fires when a lead fills out a form on a Marketo landing page?

    Answer: Fills Out Form

    The 'Fills Out Form' trigger activates a campaign when a lead submits a Marketo form, whether on a landing page or embedded on a website.

  5. What is the effect of using 'Remove from Flow' as a flow step in a Smart Campaign?

    Answer: Cancels any pending scheduled flow steps for that lead in the current campaign

    'Remove from Flow' cancels any future scheduled steps (such as wait steps or upcoming emails) queued for a lead within that campaign's flow.

  6. Which Marketo feature allows you to test two versions of an email within an engagement program to determine which performs better?

    Answer: Champion/Challenger Test

    The Champion/Challenger test in Engagement Programs lets you pit a challenger email against the current champion to see which drives better engagement.

  7. In a Marketo engagement program, what metric is used to measure how well leads are engaging with the content in a stream?

    Answer: Engagement Score

    Engagement Score is a proprietary Marketo metric (0–100) that measures how actively leads interact with content in an engagement program stream.

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