Marketing Automation For Agencies Marketing Automation And Demand Generation 2

Question 1

Which metric best indicates the health of a demand generation funnel's top-of-funnel stage?

Accepted Answer

Cost per new visitor acquisition

Answer

Cost per new visitor acquisition measures how efficiently the funnel attracts new prospects at the awareness stage.

Question 2

In a marketing automation platform, what is a 'progressive profiling' form?

Accepted Answer

A form that asks new questions on repeat visits instead of re-collecting known data

Answer

Progressive profiling collects additional data points on each return visit rather than repeating already-known fields.

Question 3

An agency client wants to reduce manual tasks in their lead nurture workflow. Which automation feature directly addresses this?

Accepted Answer

Trigger-based email sequences

Answer

Trigger-based email sequences automatically send messages when a contact performs a defined action, removing manual intervention.

Question 4

What is the primary purpose of a 'suppression list' in email marketing automation?

Accepted Answer

To prevent certain contacts from receiving specific campaigns

Answer

A suppression list excludes defined contacts — such as existing customers or unsubscribes — from receiving a particular campaign.

Question 5

Which demand generation tactic is most effective for capturing intent from prospects already researching solutions?

Accepted Answer

Paid search ads targeting bottom-of-funnel keywords

Answer

Paid search ads on high-intent keywords capture prospects actively searching for solutions, making them bottom-of-funnel demand capture.

Marketing Automation For Agencies Practice Test