What is 'multi-touch attribution' and when should agencies recommend it over single-touch models?
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A
A model that distributes conversion credit across multiple touchpoints in the buyer journey — recommended when the sales cycle involves many interactions
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B
A model that credits every team member who contributed to a campaign's creation
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C
A type of attribution used exclusively for multi-channel paid advertising campaigns
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D
An attribution method that only applies to accounts with more than 10,000 contacts