What is a 'conversion rate' in a marketing automation funnel?
-
A
The percentage of contacts who complete a desired action — such as filling out a form, clicking a CTA, or making a purchase
-
B
The rate at which email subscribers convert to social media followers
-
C
The speed at which leads move from one pipeline stage to the next
-
D
The percentage of website pages that contain a conversion-optimized CTA