What is 'SMS marketing automation' and when is it appropriate for agency clients to use it?
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A
Automated text message campaigns triggered by contact behavior — appropriate when the client has explicit opt-in consent from contacts and uses it for time-sensitive offers
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B
Sending promotional text messages to all contacts regardless of opt-in status to maximize reach
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C
Using automated robocalls to follow up with leads after they fill out a form
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D
Automatically forwarding email campaign content to contacts' mobile numbers