Trivia Flashcards
7 cards from real Market Research practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Trivia flashcards as text
The 'Voice of the Customer' (VoC) methodology in market research is primarily used to capture what?
Answer: Customer needs, expectations, and preferences
VoC programs systematically collect customer feedback to understand their needs, pain points, and expectations.
What is 'ethnographic research' in the context of market research?
Answer: Observing consumers in their natural environment
Ethnographic research involves researchers immersing themselves in consumers' daily lives to observe natural behaviors and habits.
Which measure of central tendency is most affected by extreme outliers in a dataset?
Answer: Mean
The mean (arithmetic average) is highly sensitive to outliers because it incorporates the actual value of every data point.
A brand tracker study is typically conducted to measure which of the following over time?
Answer: Brand awareness and perception
Brand tracker studies monitor key metrics like awareness, favorability, and purchase intent on a recurring basis.
What is the 'halo effect' in consumer research?
Answer: A positive impression of one attribute influencing overall brand perception
The halo effect occurs when a consumer's positive view of one product attribute (e.g., design) positively colors their judgment of unrelated attributes (e.g., performance).
Which research method involves asking a small group of 6–10 participants to discuss a topic guided by a moderator?
Answer: Focus group
Focus groups bring together a small group of participants to discuss a product, concept, or topic under the guidance of a trained moderator.
In A/B testing (split testing), what is the 'control' version?
Answer: The original, unchanged version being compared against
The control in A/B testing is the baseline (current) version against which the new variant (version B) is measured.