Research Methodology Flashcards
6 cards from real Market Research practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Research Methodology flashcards as text
What is the primary purpose of a research hypothesis in market research?
Answer: To provide a testable prediction about the relationship between variables
A hypothesis provides a testable prediction that guides the research design and data collection process.
Which sampling method ensures every member of the population has an equal chance of being selected?
Answer: Simple random sampling
Simple random sampling gives every population member an equal probability of selection, minimizing selection bias.
What is a control group in experimental market research?
Answer: The group not exposed to the experimental variable, used as a baseline
A control group serves as a baseline by not being exposed to the experimental treatment, allowing comparison of outcomes.
Which type of research design is best suited for establishing cause-and-effect relationships?
Answer: Causal/experimental research
Causal research uses controlled experiments to establish cause-and-effect relationships between variables.
What does 'operationalization' mean in market research?
Answer: Defining abstract concepts in measurable, observable terms
Operationalization translates abstract concepts like 'brand loyalty' into specific, measurable variables that can be observed.
What does 'reliability' mean in the context of a research instrument?
Answer: The instrument produces consistent results across repeated measurements
Reliability refers to the consistency of a measurement instrument when applied repeatedly under the same conditions.