Research Methodology Flashcards
6 cards from real Market Research practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Research Methodology flashcards as text
What is the key difference between primary and secondary research?
Answer: Primary data is collected firsthand; secondary data was previously collected by others
Primary research involves collecting new, firsthand data, while secondary research uses data that already exists from prior studies.
Which of the following is an example of longitudinal research?
Answer: Tracking the same panel of consumers over multiple years
Longitudinal research follows the same subjects over an extended period to track changes and trends over time.
What is 'construct validity' in market research?
Answer: The degree to which a test measures the theoretical construct it claims to measure
Construct validity ensures that the measurement tool accurately captures the theoretical concept it is designed to measure.
In a between-subjects experimental design, what happens?
Answer: Different participants are assigned to different conditions
In a between-subjects design, separate groups of participants each experience only one experimental condition, preventing carry-over effects.
What is the purpose of a pilot study in market research?
Answer: To test and refine the research instrument before the main study
A pilot study is a small-scale preliminary study used to test and refine the research design and instruments before full deployment.
Which research approach involves studying a phenomenon in its natural setting without manipulation?
Answer: Naturalistic observation
Naturalistic observation involves studying subjects in their real-world environment without any researcher-imposed manipulation.