Practice Test GeeksMarket Research Practice Test
← All Market Research Flashcard Decks

Market Research MCQ Flashcards

7 cards from real Market Research practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Market Research MCQ flashcards as text

  1. In a focus group, the moderator notices that one participant is dominating the conversation. The BEST course of action is to:

    Answer: Directly ask other participants for their views to rebalance the discussion

    Skilled moderators redirect conversations by explicitly inviting quieter participants to share their perspectives without confronting the dominant speaker.

  2. Which type of question is MOST likely to introduce response bias in a survey?

    Answer: 'Don't you agree that our product is superior to the competition?'

    Leading questions like 'Don't you agree…' push respondents toward a specific answer, introducing systematic response bias.

  3. A market researcher wants to project findings from a sample to the broader US adult population. This requires the sample to be:

    Answer: Drawn using a probability-based method

    Only probability samples—where every member of the population has a known, non-zero chance of selection—allow valid statistical generalization.

  4. Secondary data differs from primary data in that secondary data:

    Answer: Was previously collected for another purpose

    Secondary data already exists and was gathered for purposes other than the current research question, making it faster and cheaper to obtain.

  5. A 'mystery shopper' program is an example of which type of market research?

    Answer: Observational research

    Mystery shopping involves trained observers posing as customers to systematically observe and record the actual service experience.

  6. When a researcher selects participants based on specific characteristics relevant to the study (e.g., heavy coffee drinkers for a coffee brand study), this is called:

    Answer: Purposive sampling

    Purposive (or judgmental) sampling deliberately selects participants who possess specific characteristics relevant to the research objectives.

  7. Which statistical technique is MOST appropriate for identifying distinct groups of consumers with similar attitudes and behaviors from a large dataset?

    Answer: Cluster analysis

    Cluster analysis groups respondents into mutually exclusive segments based on the similarity of their responses across multiple variables.