MA Communication Studies

Question 1

What does the 'Shannon-Weaver model' of communication describe?

Accepted Answer

A linear model showing message transmission from sender to receiver through a channel

Answer

The Shannon-Weaver model (1949) is a linear model depicting communication as a one-way process: information source → transmitter → channel → receiver → destination, with possible noise.

Question 2

Which term describes nonverbal communication through touch?

Accepted Answer

Haptics

Answer

Haptics is the study of communication through touch, including handshakes, hugs, pats, and other forms of tactile interaction.

Question 3

Edward Hall's concept of 'proxemics' refers to:

Accepted Answer

How people use and perceive physical space in communication

Answer

Proxemics, developed by anthropologist Edward Hall, is the study of how people use physical space — including interpersonal distance — as a form of nonverbal communication.

Question 4

What is the 'agenda-setting' function of mass media?

Accepted Answer

Media's power to determine which issues the public considers important

Answer

Agenda-setting theory, developed by McCombs and Shaw, posits that while media may not tell people what to think, it powerfully influences what topics people think about.

Question 5

What does 'active listening' primarily involve?

Accepted Answer

Fully concentrating, understanding, responding, and remembering what is said

Answer

Active listening involves giving full attention to the speaker, demonstrating understanding through verbal and nonverbal feedback, and retaining the message communicated.

MA - Master of Arts Practice Test

MA - Master of Arts Practice Test

MA Communication Studies