An organization is rolling out a new IT self-service portal to all employees. The project team is aware that many employees are accustomed to calling the service desk directly. To address potential resistance, they create a detailed communication plan that highlights the benefits for employees, such as faster request fulfillment and 24/7 availability. Which key activity of Organizational Change Management (OCM) is being demonstrated?
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A
Managing stakeholder relationships
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B
Assessing the impact of the change
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C
Managing resistance by articulating the value of the change
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D
Securing executive sponsorship for the change