Invitation Design Digital & Online Invitation Design 2

Question 1

What is the recommended maximum file size for a digital invitation image sent via email to avoid spam filters?

Accepted Answer

Under 1 MB

Answer

Keeping email invitation images under 1 MB helps avoid spam filters and ensures fast loading on mobile networks.

Question 2

What is the purpose of 'alt text' on a digital invitation image in an email?

Accepted Answer

To describe the image for recipients whose images are blocked or who use screen readers

Answer

Alt text describes the invitation image when it can't be displayed, ensuring all recipients understand the message.

Question 3

Which social media format is most commonly used to share square-format digital invitations?

Accepted Answer

Instagram

Answer

Instagram's square and portrait feed format is ideal for sharing visually rich digital invitation graphics with followers.

Question 4

What is a 'landing page' invitation and how does it differ from an email invitation?

Accepted Answer

A dedicated web page guests visit to see event details and RSVP, rather than a graphic in an email

Answer

A landing page invitation hosts all event information on a URL that can be updated in real time and tracked for visits and RSVPs.

Question 5

What does 'pixel density' (PPI) mean for a digital invitation displayed on a retina screen?

Accepted Answer

The number of pixels per inch; higher PPI ensures the invitation looks sharp on high-resolution displays

Answer

High-PPI (retina) screens require images with at least 2× resolution to avoid looking blurry or pixelated.

Invitation Design Practice Test