A CP student undertaking a career-related study in digital marketing is planning their Reflective Project. Which of the following topics is most appropriate for this project's central focus?
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A
A detailed business plan for a new social media marketing agency.
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B
An analysis of the most effective social media platforms for advertising in the 21st century.
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C
An exploration of the ethical dilemma surrounding the use of consumer data and targeted advertising.
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D
A research paper on the history and evolution of digital marketing techniques.