Social Media Strategy & Planning Flashcards

A brand sets the goal "Increase Instagram engagement rate from 2% to 3.5% by the end of Q3." Which SMART element does "by the end of Q3" satisfy?

Answer: Time-bound

A deadline makes a goal time-bound, which creates urgency and a point to evaluate results.

During a social media audit, what should a team do first with each existing profile it finds?

Answer: Record who owns it, its purpose, and how it performs

An audit starts by listing every account with its owner, purpose, and current performance so decisions rest on facts.

Which statement best describes an audience persona in social media planning?

Answer: A fictional profile of an ideal customer built from real data on demographics, goals, and pain points

Personas are research-based profiles of target customers that guide content and channel choices.

Under the social media rule of thirds, roughly what share of content should directly promote your business?

Answer: One-third

The rule of thirds splits content into one-third promotion, one-third shared ideas from others, and one-third personal interaction.

A team wants to know when its own audience is most likely to engage. Which Hootsuite feature gives tailored posting-time recommendations?

Answer: Best Time to Publish

Best Time to Publish looks at your account's past performance and recommends times for specific goals like awareness or engagement.

What is the main strategic purpose of a competitive analysis on social media?

Answer: To find gaps and benchmarks that shape your own strategy

Competitive analysis shows what works in your industry and where there are gaps you can fill.

Which metric best aligns with a business objective of "drive website traffic"?

Answer: Link click-through rate

Link click-through rate directly measures how many social users move to the website.