Event Planning and Management Flashcards

What is 'experiential marketing' in event management?

Answer: Creating immersive, interactive brand experiences that engage attendees directly

Experiential marketing creates memorable, hands-on brand interactions at events that foster emotional connections between attendees and a brand.

What is 'event insurance' and why is it important for US event planners?

Answer: Coverage protecting against financial losses from event cancellation, liability, or property damage

Event insurance protects organizers from significant financial losses due to cancellations, accidents, weather, or vendor failures.

What is 'hybrid event' in modern event planning?

Answer: An event with both in-person and virtual attendance components simultaneously

Hybrid events allow some attendees to participate in-person while others join remotely via live streaming and interactive virtual platforms.

What is the purpose of a 'master account' at a hotel for group events?

Answer: A centralized billing account where designated group charges are consolidated and paid by the organizer

A master account allows the event organizer to consolidate charges for meeting rooms, catering, and other group expenses into one bill rather than charging each attendee individually.

What is 'concurrent session' at a conference?

Answer: Multiple sessions offered simultaneously, allowing attendees to choose which to attend

Concurrent sessions run at the same time in different rooms, giving attendees choices of content tracks while maximizing the overall program depth.

What is 'DMC' in the events and tourism industry?

Answer: Destination Management Company — a local expert firm providing logistics, venues, and activities for events in their destination

A DMC provides local expertise, vendor relationships, and on-the-ground services to event planners bringing groups to an unfamiliar city or region.