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Testing & Quality Assurance Flashcards

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Read the first 7 Testing & Quality Assurance flashcards as text
  1. What is the purpose of using 'suppression lists' in HubSpot email campaigns from a quality assurance perspective?

    Answer: To prevent specific contacts from receiving an email they shouldn't get

    Suppression lists exclude targeted contacts from a send, ensuring the right audiences receive the right messages and protecting sender reputation.

  2. Which HubSpot tool helps an admin audit which users have made changes to a specific contact record?

    Answer: The contact's activity feed and property history

    A contact's property history shows every change, including which user made it and when, providing a full audit trail.

  3. When testing a HubSpot landing page conversion path, which sequence correctly represents the full flow to validate?

    Answer: Landing page → Form submission → Thank-you page → Follow-up email

    The standard conversion path flows from landing page to form submission to thank-you page and then a follow-up email, and each step should be tested end-to-end.

  4. What does a low 'deliverability score' in HubSpot's email health tool indicate?

    Answer: Your emails are at risk of going to spam due to issues with sender reputation or list quality

    A low deliverability score points to sender reputation or list hygiene problems that increase the likelihood emails land in spam folders.

  5. An admin discovers that multiple contacts share the same email address in HubSpot. What is the recommended quality assurance action?

    Answer: Use HubSpot's duplicate management tool to merge or resolve the records

    HubSpot's built-in duplicate management tool is designed to safely merge duplicate records while preserving data from both.

  6. Which setting in a HubSpot workflow should you check to ensure contacts who have already converted are not re-enrolled?

    Answer: 'Re-enrollment triggers' settings within the workflow

    The re-enrollment triggers section controls whether and under what conditions a contact can enter the workflow more than once.

  7. What is the best practice for testing a HubSpot workflow that sends internal notifications to sales reps?

    Answer: Enroll a test contact with your own email as the assigned rep to receive the notification yourself

    Enrolling a test contact while assigning yourself as the rep lets you receive and verify the notification exactly as a sales rep would.

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