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Testing & Quality Assurance Flashcards

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Read the first 7 Testing & Quality Assurance flashcards as text
  1. When A/B testing an email in HubSpot, what is the maximum number of variations you can test simultaneously?

    Answer: 2

    HubSpot's email A/B testing supports exactly 2 variations (Version A and Version B) at a time.

  2. Which metric should you use as your 'winning criteria' when A/B testing a sales email in HubSpot?

    Answer: Click-through rate

    Click-through rate is the best winning criterion for sales emails because it indicates genuine engagement beyond just opening.

  3. What does HubSpot's 'Send Winning Version Automatically' feature do in an A/B email test?

    Answer: Sends the winning version to the remaining contacts after a set test period

    After the test period ends, HubSpot automatically sends the winning variation to the remaining untested contacts.

  4. In HubSpot, what is a 'smart list' and why is it useful for quality assurance of contact data?

    Answer: A dynamic list that automatically updates based on criteria

    Smart lists update in real time as contacts meet or no longer meet the defined criteria, making them ideal for monitoring data quality continuously.

  5. You notice a workflow is enrolling contacts who should be excluded. What is the FIRST troubleshooting step in HubSpot?

    Answer: Review the enrollment triggers and re-check filter logic

    Reviewing enrollment triggers and filter logic is always the first step because misconfigured criteria are the most common cause of unexpected enrollments.

  6. What HubSpot tool allows you to preview how a landing page will appear on mobile devices before publishing?

    Answer: The mobile preview toggle in the page editor

    HubSpot's page editor includes a mobile preview toggle that lets you view how the page renders on smaller screens before publishing.

  7. Which HubSpot feature lets you test personalization tokens before sending an email to confirm they resolve correctly?

    Answer: Preview mode with a contact record selected

    Using preview mode with a specific contact record selected shows exactly how personalization tokens will resolve for that individual.

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