GTP Research Methods & Evidence-Based Practice 3

Question 1

A GTP researcher wants to compare traveler spending between domestic and international trips. Which statistical test is most appropriate for this two-group comparison of continuous data?

Accepted Answer

Independent samples t-test

Answer

An independent samples t-test compares the means of a continuous variable (spending) between two distinct, unrelated groups (domestic vs. international travelers).

Question 2

Which type of question in a traveler survey is most likely to produce socially desirable responses rather than honest answers?

Accepted Answer

How often do you research sustainable travel options before booking?

Answer

Questions about environmentally responsible behavior often produce socially desirable responses because respondents want to appear conscientious, inflating actual reported rates.

Question 3

In travel market research, 'triangulation' refers to:

Accepted Answer

Combining multiple data sources or methods to validate findings

Answer

Triangulation strengthens research validity by cross-verifying findings through multiple data sources, methods, researchers, or theoretical frameworks.

Question 4

A travel research report claims that 'travelers who use apps book 30% more trips per year.' Without a control group, what can be concluded?

Accepted Answer

An association exists, but causality cannot be established

Answer

Without random assignment to a control group, observed differences may result from pre-existing differences between groups, so only association—not causation—can be inferred.

Question 5

Which method would best capture the lived experience of long-term slow travelers, including their emotional motivations?

Accepted Answer

In-depth phenomenological interviews

Answer

Phenomenological interviews are designed to deeply explore participants' subjective lived experiences, perceptions, and emotions in their own words.

(GTP) Global Travel Professional Practice Test

(GTP) Global Travel Professional Practice Test

GTP Research Methods & Evidence-Based Practice 3