GTP Research Methods & Evidence-Based Practice 2

Question 1

Which sampling method is most appropriate when a travel researcher needs to study rare traveler segments, such as extreme adventure tourists?

Accepted Answer

Purposive sampling

Answer

Purposive sampling deliberately selects participants with specific characteristics, making it ideal for studying rare or hard-to-reach populations like extreme adventure tourists.

Question 2

In travel industry research, what does a high Cronbach's alpha coefficient (above 0.80) indicate?

Accepted Answer

The measurement scale has high internal consistency reliability

Answer

Cronbach's alpha measures internal consistency reliability; values above 0.80 indicate that items in a scale are consistently measuring the same construct.

Question 3

A GTP professional reviewing a study on hotel guest satisfaction notices the researchers only surveyed guests who completed online feedback forms. Which bias does this represent?

Accepted Answer

Self-selection bias

Answer

Self-selection bias occurs when study participants choose to participate on their own, causing the sample to differ systematically from the general population.

Question 4

When a travel research study reports a p-value of 0.03, what does this mean?

Accepted Answer

There is only a 3% probability of obtaining these results if the null hypothesis were true

Answer

A p-value represents the probability of observing results as extreme as those found, assuming the null hypothesis is true—not the probability that the null hypothesis is true.

Question 5

Which research design allows a GTP researcher to determine causality between a marketing campaign and increased tour bookings?

Accepted Answer

Randomized controlled experiment

Answer

Randomized controlled experiments with random assignment to treatment and control groups are the gold standard for establishing causal relationships.

(GTP) Global Travel Professional Practice Test

(GTP) Global Travel Professional Practice Test

GTP Research Methods & Evidence-Based Practice 2