Google Ads Remarketing Flashcards
7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Google Ads Remarketing flashcards as text
How is the Google Ads remarketing tag (global site tag) typically implemented on a website?
Answer: By placing a JavaScript code snippet on every page of your website
The global site tag is a snippet of JavaScript that must be placed in the header of every page on your website so Google can record visitor activity and build remarketing audience lists.
What happens to a user when their membership duration on a remarketing list expires?
Answer: The user is removed from the list and will no longer see ads targeted to that list
Once the membership duration expires, users are removed from the remarketing list and become ineligible to see ads targeted to it unless they revisit your site and re-qualify.
What are Combination Audiences in Google Ads?
Answer: Custom audience segments built by combining existing lists using AND, OR, and NOT logic
Combination Audiences let you create precise custom segments by combining existing audience lists with AND (must be in all), OR (in any), and NOT (must exclude) boolean operators.
Which of the following can be used as criteria when creating a remarketing audience in Google Ads?
Answer: All site visitors, visitors to specific pages, or users who triggered specific conversion events
Remarketing audiences can be based on all visitors, visitors to specific URLs, users who triggered specific events or conversion actions, or combinations of these criteria.
Why would an advertiser exclude converters from a remarketing campaign targeting cart abandoners?
Answer: To avoid wasting budget showing purchase ads to users who have already bought
Excluding users who have already converted prevents budget waste by ensuring ads for completing a purchase are not shown to customers who have already done so.
Which automated bidding strategy is most commonly recommended for remarketing campaigns focused on driving conversions?
Answer: Target CPA, which automatically optimizes bids to achieve your cost-per-acquisition goal
Target CPA automatically adjusts bids using Google's machine learning to achieve your desired cost per conversion, making it well-suited for conversion-focused remarketing campaigns.
What is the key advantage of using Dynamic Remarketing over Standard Remarketing for an e-commerce advertiser?
Answer: Dynamic remarketing automatically generates personalized ads featuring the exact products each user viewed, improving ad relevance
Dynamic remarketing leverages your product feed to automatically create personalized ads for each user showing the specific products they viewed, leading to significantly higher relevance and typically better conversion rates.