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Fundamentals Exam Answers Flashcards

7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Fundamentals Exam Answers flashcards as text

  1. What is Smart Bidding?

    Answer: Automated bidding using machine learning to optimize for conversions

    Smart Bidding uses Google's machine learning to set bids in real time for conversion goals.

  2. Which strategy would you use to drive a specific cost per conversion?

    Answer: Target CPA

    Target CPA sets bids to achieve as many conversions as possible at your specified cost per action.

  3. What does ROAS measure?

    Answer: Return on ad spend

    ROAS, return on ad spend, is conversion value divided by ad cost, showing revenue efficiency.

  4. In which scenario is Target ROAS bidding most appropriate?

    Answer: When you want a specific return on each advertising dollar

    Target ROAS bids to hit a desired return on ad spend, ideal when conversion values vary.

  5. What is the purpose of A/B testing different ad variations?

    Answer: To identify which messaging performs best

    A/B testing compares ad variations so you can keep the higher-performing messaging.

  6. Which report helps you see the actual search terms that triggered your ads?

    Answer: Search terms report

    The search terms report shows the real queries that triggered your ads, useful for adding keywords or negatives.

  7. What does the auction insights report let you compare?

    Answer: Your performance against other advertisers in the same auctions

    Auction insights compares your metrics, like impression share, with competitors in the same auctions.