Fundamentals Exam Answers Flashcards

What is impression share?

Answer: The percentage of impressions you received versus the total you were eligible for

Impression share is impressions earned divided by total eligible impressions, showing reach potential lost.

Which extension lets users call your business directly from the ad?

Answer: Call extension

Call extensions add a phone number or call button so users can contact you directly.

What is the main goal of a Shopping campaign?

Answer: Show product listings with images and prices

Shopping campaigns display product images, prices, and store names to drive retail sales.

How does a daily budget function in Google Ads?

Answer: It is the average amount you're willing to spend per day

The daily budget is the average you set per campaign per day, with spend varying day to day.

What does CPA stand for in performance advertising?

Answer: Cost Per Acquisition

CPA means cost per acquisition, the average amount paid for each conversion.

Which auction factor can NOT be improved by the advertiser directly?

Answer: A competitor's bid

You control your own quality factors, but you cannot directly change a competitor's bid in the auction.

What is the benefit of organizing keywords into tightly themed ad groups?

Answer: It improves ad relevance and Quality Score

Tightly themed ad groups let you write closely matching ads, improving relevance and Quality Score.