Exam Flashcards
7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Exam flashcards as text
What does a sitelink asset do for a search ad?
Answer: Adds extra links to specific pages below the ad
Sitelink assets show additional links to specific pages, giving users more navigation options.
Which factor is NOT part of the Quality Score components?
Answer: Daily budget size
Quality Score is based on expected CTR, ad relevance, and landing page experience, not budget.
What is the primary advantage of exact match keywords?
Answer: Tighter control over which searches trigger ads
Exact match gives the most control, showing ads only on searches with the same meaning as the keyword.
Which report helps you find the actual queries that triggered your ads?
Answer: Search terms report
The search terms report shows the real queries people used before your ad appeared.
What does 'Maximize Conversions' bidding do without a target?
Answer: Spends the full budget to get the most conversions
Maximize Conversions uses your full budget to drive as many conversions as possible.
Which YouTube ad format can be skipped after 5 seconds?
Answer: Skippable in-stream ad
Skippable in-stream ads give viewers the option to skip after 5 seconds.
Why might you use shared budgets across campaigns?
Answer: To distribute a single budget flexibly among multiple campaigns
Shared budgets let several campaigns draw from one pooled budget, automatically allocating spend.