GMC Project Management Fundamentals 3

Question 1

In agile project management for growth marketing, what is the purpose of a retrospective meeting?

Accepted Answer

To review and improve team processes at the end of each sprint

Answer

A retrospective focuses on continuous improvement by discussing what went well, what didn't, and how to improve next sprint.

Question 2

A growth team is running multiple simultaneous campaigns. Which project management tool best helps visualize task assignments and capacity across team members?

Accepted Answer

Resource histogram

Answer

A resource histogram shows resource allocation over time, making it easy to spot over-allocation or underutilization.

Question 3

What is a 'project baseline' in the context of growth marketing project management?

Accepted Answer

The approved version of scope, schedule, and cost against which progress is measured

Answer

A project baseline is the approved plan (scope, schedule, cost) used as the reference point to measure and control project performance.

Question 4

Which conflict resolution strategy involves finding a solution that partially satisfies all parties and is commonly used in cross-functional growth teams?

Accepted Answer

Compromising

Answer

Compromising means each party gives up something to reach a mutually acceptable solution, making it practical for cross-functional teams.

Question 5

A growth marketing project has a Cost Performance Index (CPI) of 0.85. What does this indicate?

Accepted Answer

The project is delivering $0.85 of value for every $1.00 spent

Answer

CPI = Earned Value / Actual Cost; a CPI below 1.0 means the project is over budget (getting less than $1 of value per $1 spent).

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Project Management Fundamentals 3