GMC Project Management Fundamentals 3 — Questions and Answers
Question 1: In agile project management for growth marketing, what is the purpose of a retrospective meeting?
- To plan the upcoming sprint backlog with stakeholders
- To review and improve team processes at the end of each sprint (Correct answer)
- To demo completed work to the product owner and stakeholders
- To estimate story points for future user stories
Correct answer: To review and improve team processes at the end of each sprint
A retrospective focuses on continuous improvement by discussing what went well, what didn't, and how to improve next sprint.
Question 2: A growth team is running multiple simultaneous campaigns. Which project management tool best helps visualize task assignments and capacity across team members?
- Gantt chart
- Resource histogram (Correct answer)
- Network diagram
- Risk register
Correct answer: Resource histogram
A resource histogram shows resource allocation over time, making it easy to spot over-allocation or underutilization.
Question 3: What is a 'project baseline' in the context of growth marketing project management?
- The minimum acceptable performance threshold for a marketing campaign
- The approved version of scope, schedule, and cost against which progress is measured (Correct answer)
- The initial budget proposal before executive approval
- A benchmark derived from competitor campaign performance
Correct answer: The approved version of scope, schedule, and cost against which progress is measured
A project baseline is the approved plan (scope, schedule, cost) used as the reference point to measure and control project performance.
Question 4: Which conflict resolution strategy involves finding a solution that partially satisfies all parties and is commonly used in cross-functional growth teams?
- Forcing
- Smoothing
- Compromising (Correct answer)
- Withdrawing
Correct answer: Compromising
Compromising means each party gives up something to reach a mutually acceptable solution, making it practical for cross-functional teams.
Question 5: A growth marketing project has a Cost Performance Index (CPI) of 0.85. What does this indicate?
- The project is delivering $0.85 of value for every $1.00 spent (Correct answer)
- The project is 15% ahead of its planned schedule
- The team has completed 85% of the total project work
- The project's actual cost is 85% of the budgeted cost
Correct answer: The project is delivering $0.85 of value for every $1.00 spent
CPI = Earned Value / Actual Cost; a CPI below 1.0 means the project is over budget (getting less than $1 of value per $1 spent).
Question 6: Which document formally authorizes a growth marketing project and gives the project manager authority to apply resources?
- Project Management Plan
- Project Charter (Correct answer)
- Statement of Work
- Business Case
Correct answer: Project Charter
The Project Charter is the document that officially authorizes the project and grants the project manager authority to assign resources.
Question 7: In Kanban-style project management for growth marketing, what is the purpose of setting Work-In-Progress (WIP) limits?
- To limit the total number of team members on a project
- To prevent bottlenecks by capping tasks at each workflow stage (Correct answer)
- To set a maximum budget for each marketing channel
- To define the maximum number of projects a team can own annually
Correct answer: To prevent bottlenecks by capping tasks at each workflow stage
WIP limits prevent overloading workflow stages, expose bottlenecks, and improve overall team flow and throughput.
GMC Project Management Fundamentals 3
In agile project management for growth marketing, what is the purpose of a retrospective meeting?