GMC Project Management Fundamentals 2

Question 1

A growth marketing project is behind schedule. Which approach best describes the 'crashing' technique to recover lost time?

Accepted Answer

Add resources to critical path activities to speed them up

Answer

Crashing involves adding more resources (people, budget) to critical path tasks to shorten their duration.

Question 2

Which stakeholder analysis tool maps stakeholders by their level of power versus their level of interest in a project?

Accepted Answer

Power/Interest grid

Answer

The Power/Interest grid categorizes stakeholders into four quadrants to determine appropriate engagement strategies.

Question 3

In growth marketing project management, what does 'scope creep' refer to?

Accepted Answer

Uncontrolled expansion of project scope without proper change management

Answer

Scope creep occurs when new features or requirements are added without going through formal change control processes.

Question 4

What is the primary purpose of a project kickoff meeting in a growth marketing campaign?

Accepted Answer

To align all team members on goals, roles, and expectations before work begins

Answer

A kickoff meeting ensures all stakeholders share a common understanding of project objectives, timelines, and responsibilities.

Question 5

When estimating task duration using the PERT formula, what is the weighted average if optimistic=4 days, most likely=7 days, and pessimistic=16 days?

Accepted Answer

8 days

Answer

PERT formula: (Optimistic + 4×Most Likely + Pessimistic) / 6 = (4 + 28 + 16) / 6 = 48 / 6 = 8 days.

(GMC) Growth Marketing Certification Practice Test