GMC Project Management Fundamentals 2 — Questions and Answers
Question 1: A growth marketing project is behind schedule. Which approach best describes the 'crashing' technique to recover lost time?
- Remove lower-priority tasks from the project scope
- Add resources to critical path activities to speed them up (Correct answer)
- Run tasks in parallel that were originally sequential
- Reduce quality standards to meet the deadline
Correct answer: Add resources to critical path activities to speed them up
Crashing involves adding more resources (people, budget) to critical path tasks to shorten their duration.
Question 2: Which stakeholder analysis tool maps stakeholders by their level of power versus their level of interest in a project?
- RACI matrix
- Power/Interest grid (Correct answer)
- Work Breakdown Structure
- Stakeholder register
Correct answer: Power/Interest grid
The Power/Interest grid categorizes stakeholders into four quadrants to determine appropriate engagement strategies.
Question 3: In growth marketing project management, what does 'scope creep' refer to?
- A planned expansion of project deliverables after stakeholder approval
- Uncontrolled expansion of project scope without proper change management (Correct answer)
- The gradual reduction of project objectives over time
- Adding buffer time to each project milestone
Correct answer: Uncontrolled expansion of project scope without proper change management
Scope creep occurs when new features or requirements are added without going through formal change control processes.
Question 4: What is the primary purpose of a project kickoff meeting in a growth marketing campaign?
- To finalize the project budget with finance stakeholders
- To align all team members on goals, roles, and expectations before work begins (Correct answer)
- To present the completed project plan to senior leadership
- To conduct a post-mortem on previous campaign performance
Correct answer: To align all team members on goals, roles, and expectations before work begins
A kickoff meeting ensures all stakeholders share a common understanding of project objectives, timelines, and responsibilities.
Question 5: When estimating task duration using the PERT formula, what is the weighted average if optimistic=4 days, most likely=7 days, and pessimistic=16 days?
- 7 days
- 8 days (Correct answer)
- 9 days
- 10 days
Correct answer: 8 days
PERT formula: (Optimistic + 4×Most Likely + Pessimistic) / 6 = (4 + 28 + 16) / 6 = 48 / 6 = 8 days.
Question 6: A digital marketing manager receives three change requests mid-sprint. What should they do first?
- Immediately implement all changes to show flexibility
- Evaluate each request through a formal change control process (Correct answer)
- Reject all changes to protect the sprint scope
- Escalate all changes to the executive sponsor
Correct answer: Evaluate each request through a formal change control process
Change requests should be evaluated through a formal change control process to assess impact on scope, schedule, and budget before approval.
Question 7: Which metric is used to measure whether a project is delivering value relative to the work completed, also known as schedule efficiency?
- Return on Investment (ROI)
- Schedule Performance Index (SPI) (Correct answer)
- Net Promoter Score (NPS)
- Cost Variance (CV)
Correct answer: Schedule Performance Index (SPI)
SPI = Earned Value / Planned Value; a value above 1.0 means the project is ahead of schedule.
GMC Project Management Fundamentals 2
A growth marketing project is behind schedule.
Which approach best describes the 'crashing' technique to recover lost time?