GMC Leadership & Team Management 3

Question 1

What does the RACI framework help a growth marketing team clarify?

Accepted Answer

Roles and responsibilities for each task (Responsible, Accountable, Consulted, Informed)

Answer

RACI defines who is Responsible, Accountable, Consulted, and Informed for each task, eliminating role ambiguity on cross-functional teams.

Question 2

A growth team is scaling from 5 to 20 members. Which structural change is most important to maintain experimentation velocity?

Accepted Answer

Create autonomous pods with clear ownership of specific funnels or channels

Answer

Autonomous pods with funnel or channel ownership maintain speed by reducing decision bottlenecks as teams scale.

Question 3

Which of the following best describes 'T-shaped' skills in the context of a growth marketing team?

Accepted Answer

Broad knowledge across marketing channels with deep expertise in one area

Answer

T-shaped marketers have broad general knowledge (the top of the T) and deep expertise in one specific area (the stem), making them versatile team contributors.

Question 4

A growth team lead wants to improve weekly standups that have become unproductive. What change would most improve their effectiveness?

Accepted Answer

Shift focus to blockers and experiments in progress, limiting updates to 15 minutes

Answer

Standups are most effective when kept short, blocker-focused, and time-boxed to maintain team momentum without consuming deep work time.

Question 5

In growth marketing, what is the main risk of a leader who only celebrates big wins and ignores incremental improvements?

Accepted Answer

The team will avoid small experiments and only pursue high-risk, high-reward bets

Answer

Celebrating only big wins discourages the small, consistent experimentation that compounds into significant growth over time.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Leadership & Team Management 3