GMC Leadership & Team Management 3 — Questions and Answers
Question 1: What does the RACI framework help a growth marketing team clarify?
- Revenue attribution across channels
- Roles and responsibilities for each task (Responsible, Accountable, Consulted, Informed) (Correct answer)
- Resource allocation for paid campaigns
- Risk assessment for new market entry
Correct answer: Roles and responsibilities for each task (Responsible, Accountable, Consulted, Informed)
RACI defines who is Responsible, Accountable, Consulted, and Informed for each task, eliminating role ambiguity on cross-functional teams.
Question 2: A growth team is scaling from 5 to 20 members. Which structural change is most important to maintain experimentation velocity?
- Centralize all decision-making under a single team lead
- Create autonomous pods with clear ownership of specific funnels or channels (Correct answer)
- Hire only senior marketers to reduce training overhead
- Implement a committee approval process for all experiments
Correct answer: Create autonomous pods with clear ownership of specific funnels or channels
Autonomous pods with funnel or channel ownership maintain speed by reducing decision bottlenecks as teams scale.
Question 3: Which of the following best describes 'T-shaped' skills in the context of a growth marketing team?
- Deep expertise in two separate disciplines
- Broad knowledge across marketing channels with deep expertise in one area (Correct answer)
- Technical coding skills combined with design ability
- Equal proficiency across all growth levers
Correct answer: Broad knowledge across marketing channels with deep expertise in one area
T-shaped marketers have broad general knowledge (the top of the T) and deep expertise in one specific area (the stem), making them versatile team contributors.
Question 4: A growth team lead wants to improve weekly standups that have become unproductive. What change would most improve their effectiveness?
- Extend standup duration to allow full project updates
- Shift focus to blockers and experiments in progress, limiting updates to 15 minutes (Correct answer)
- Replace standups with written Slack updates only
- Hold standups monthly instead of weekly
Correct answer: Shift focus to blockers and experiments in progress, limiting updates to 15 minutes
Standups are most effective when kept short, blocker-focused, and time-boxed to maintain team momentum without consuming deep work time.
Question 5: In growth marketing, what is the main risk of a leader who only celebrates big wins and ignores incremental improvements?
- The team will over-invest in paid acquisition
- The team will avoid small experiments and only pursue high-risk, high-reward bets (Correct answer)
- The team will exceed its testing budget
- The team will focus too heavily on retention rather than acquisition
Correct answer: The team will avoid small experiments and only pursue high-risk, high-reward bets
Celebrating only big wins discourages the small, consistent experimentation that compounds into significant growth over time.
Question 6: How should a growth marketing leader handle a situation where a high-performing team member wants to move to a different department?
- Block the transfer to retain team performance
- Support the transition while creating a knowledge transfer plan and succession pipeline (Correct answer)
- Ignore the request until the next performance review
- Immediately replace them with an external hire
Correct answer: Support the transition while creating a knowledge transfer plan and succession pipeline
Supporting internal mobility while managing knowledge transfer retains institutional goodwill and prevents critical knowledge loss.
Question 7: A growth team is running experiments across SEO, paid, email, and product. What leadership tool best prevents siloed reporting?
- Separate weekly reports for each channel
- A unified growth dashboard shared in cross-channel weekly reviews (Correct answer)
- Assigning a dedicated analyst to each channel independently
- Monthly executive summaries replacing team reporting
Correct answer: A unified growth dashboard shared in cross-channel weekly reviews
A unified growth dashboard ensures all channel owners see the same data, enabling cross-channel pattern recognition and collaborative optimization.
GMC Leadership & Team Management 3
What does the RACI framework help a growth marketing team clarify?