GMC Conversion Optimization 2

Question 1

A SaaS company's landing page has a 2% conversion rate. After adding social proof (customer logos and testimonials), it rises to 3.5%. What is the relative lift?

Accepted Answer

75%

Answer

Relative lift = (new rate - old rate) / old rate = (3.5 - 2) / 2 = 0.75 = 75%.

Question 2

Which heuristic framework evaluates a landing page across Motivation, Value Proposition, Incentive, Friction, and Anxiety?

Accepted Answer

MECLABS Conversion Heuristic

Answer

The MECLABS Conversion Heuristic (C = 4m + 3v + 2(i-f) - 2a) maps exactly those five elements.

Question 3

On a checkout page, which element most directly reduces 'anxiety' according to CRO best practices?

Accepted Answer

Security badges and SSL indicators

Answer

Security badges and SSL indicators directly address visitor anxiety about payment safety.

Question 4

A form currently has 10 fields and converts at 1.8%. After reducing to 5 fields, conversion rises to 3.2%. What CRO principle does this illustrate?

Accepted Answer

Reducing friction increases conversion

Answer

Fewer form fields reduce cognitive and effort friction, making it easier for users to complete the action.

Question 5

Which metric measures the percentage of single-page sessions where users leave without interacting?

Accepted Answer

Bounce rate

Answer

Bounce rate tracks sessions where the user viewed only one page and left without any interaction.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Conversion Optimization 2