GMC Conversion Optimization 2 — Questions and Answers
Question 1: A SaaS company's landing page has a 2% conversion rate. After adding social proof (customer logos and testimonials), it rises to 3.5%. What is the relative lift?
- 75% (Correct answer)
- 1.5%
- 50%
- 150%
Correct answer: 75%
Relative lift = (new rate - old rate) / old rate = (3.5 - 2) / 2 = 0.75 = 75%.
Question 2: Which heuristic framework evaluates a landing page across Motivation, Value Proposition, Incentive, Friction, and Anxiety?
- MECLABS Conversion Heuristic (Correct answer)
- AIDA Model
- Fogg Behavior Model
- PIE Framework
Correct answer: MECLABS Conversion Heuristic
The MECLABS Conversion Heuristic (C = 4m + 3v + 2(i-f) - 2a) maps exactly those five elements.
Question 3: On a checkout page, which element most directly reduces 'anxiety' according to CRO best practices?
- Security badges and SSL indicators (Correct answer)
- Countdown timer
- Exit-intent popup
- Progress bar
Correct answer: Security badges and SSL indicators
Security badges and SSL indicators directly address visitor anxiety about payment safety.
Question 4: A form currently has 10 fields and converts at 1.8%. After reducing to 5 fields, conversion rises to 3.2%. What CRO principle does this illustrate?
- Reducing friction increases conversion (Correct answer)
- Social proof boosts trust
- Scarcity drives urgency
- Personalization improves relevance
Correct answer: Reducing friction increases conversion
Fewer form fields reduce cognitive and effort friction, making it easier for users to complete the action.
Question 5: Which metric measures the percentage of single-page sessions where users leave without interacting?
- Bounce rate (Correct answer)
- Exit rate
- Churn rate
- Abandonment rate
Correct answer: Bounce rate
Bounce rate tracks sessions where the user viewed only one page and left without any interaction.
Question 6: When running an A/B test, what does it mean if your p-value is 0.03 with a significance threshold of 0.05?
- The result is statistically significant (Correct answer)
- The result is not statistically significant
- The sample size is too small
- The test needs to run longer
Correct answer: The result is statistically significant
A p-value of 0.03 is below the 0.05 threshold, meaning the result is statistically significant.
Question 7: A company uses dynamic text replacement to show 'Save 20% on running shoes' to users who searched 'running shoes deals.' This is an example of:
- Message match optimization (Correct answer)
- Multivariate testing
- Cohort segmentation
- Funnel analysis
Correct answer: Message match optimization
Dynamic text replacement creates message match between the ad copy and the landing page headline.
GMC Conversion Optimization 2
A SaaS company's landing page has a 2% conversion rate.
After adding social proof (customer logos and testimonials), it rises to 3.5%.
What is the relative lift?