GMAT - Graduate Management Admission Data Insights: Two-Part Analysis Questions and Answers

Question 1

The table below provides sales and marketing data for four product lines. A marketing manager claims that the 'Widgets' product line generates more revenue in the East region than the 'Gadgets' product line generates in the West region. Based on the data, is this claim accurate, and by how much does the higher revenue exceed the lower revenue?

| Region | Product | Units Sold | Price per Unit ($) |
| :--- | :--- | :--- | :--- |
| North | Widgets | 2,500 | 40 |
| South | Gadgets | 4,000 | 30 |
| East | Widgets | 3,000 | 40 |
| West | Gadgets | 3,500 | 30 |

Accepted Answer

Accurate; the difference is $15,000.

Answer

Inaccurate; West Gadgets revenue is higher by $5,000.

Answer

Accurate; the difference is $20,000.

Answer

Inaccurate; East Widgets revenue is lower by $15,000.

Question 2

A city's public transportation authority has two primary goals for its subway lines: 1) achieve an on-time performance (OTP) rate above 92%, and 2) keep the subsidy per rider below $2.25. The subsidy per rider is calculated as (Operating Cost - Fare Revenue) / Ridership. Based on the data table, which subway line successfully met both goals?

| Line | On-Time Perf. | Ridership (millions) | Operating Cost ($M) | Fare Revenue ($M) |
| :--- | :--- | :--- | :--- | :--- |
| Red | 93.5% | 12 | 55 | 30 |
| Blue | 91.8% | 15 | 60 | 28 |
| Green | 90.4% | 10 | 45 | 24 |
| Orange | 94.1% | 8 | 40 | 22 |

Accepted Answer

Red Line

Answer

Blue Line

Answer

Green Line

Answer

Orange Line

Question 3

A consulting firm tracks the number of projects its departments handle. Which department has the highest ratio of 'Strategic' projects to the number of consultants in that department?

| Department | Total Consultants | 'Strategic' Projects | 'Operational' Projects |
| :--- | :--- | :--- | :--- |
| Finance | 40 | 12 | 25 |
| Technology | 60 | 15 | 40 |
| Healthcare | 25 | 10 | 15 |
| Logistics | 50 | 14 | 32 |

Accepted Answer

Healthcare

Answer

Finance

Answer

Technology

Answer

Logistics

Question 4

A company's marketing strategy is considered most efficient when the ratio of Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC) is maximized. Based on the data in the bar chart, which marketing channel is the most efficient?

[A bar chart shows four channels. Social Media: CAC=$100, LTV=$450. Email Marketing: CAC=$40, LTV=$220. Search Ads: CAC=$150, LTV=$600. Content Marketing: CAC=$80, LTV=$380.]

Accepted Answer

Email Marketing

Answer

Social Media

Answer

Search Ads

Answer

Content Marketing

Question 5

A food production company, AgriCorp, saw its organic produce sales increase by 15% last year, while its conventional produce sales decreased by 5%. The CEO concludes that to maximize future profits, AgriCorp must divest all conventional operations and invest exclusively in expanding its organic production. The CEO's argument assumes that the higher production costs and lower yields of organic farming will be more than offset by higher prices and continued sales growth. The CEO's conclusion is most vulnerable to criticism on which of the following grounds?

Accepted Answer

The conclusion relies on sales revenue trends without considering the relative profitability of each produce type.

Answer

The argument assumes that the 15% growth rate for organic produce will continue indefinitely.

Answer

The argument fails to consider that the market for organic produce may become saturated in the future.

Answer

The conclusion overlooks the possibility of improving the efficiency of conventional farming operations.

Question 6

The line graph below tracks a company's monthly website visits and advertising spending. The marketing team's goal was to increase website traffic while decreasing the cost per visit (CPV) compared to the prior month. The CPV is calculated as Ad Spend divided by Visits. In which month did the company most successfully achieve this dual objective?

[A line graph shows two lines over six months, Jan to Jun. Data points are: Jan(Visits=50k, Spend=$25k), Feb(Visits=60k, Spend=$33k), Mar(Visits=80k, Spend=$40k), Apr(Visits=90k, Spend=$48k), May(Visits=120k, Spend=$54k), Jun(Visits=110k, Spend=$55k).]

Accepted Answer

May

Answer

March

Answer

April

Answer

June