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Gaokao Exam Gaokao English: Reading Comprehension 2

Read the passage and answer the question.
Passage: Social media platforms were designed to connect people, but research increasingly suggests they may also drive social division.

Algorithms prioritize content that provokes strong emotional reactions — often outrage — because such content keeps users engaged longer.

As a result, users are frequently exposed to extreme viewpoints, which can reinforce existing beliefs and deepen polarization between groups.

According to the passage, why do social media algorithms favor emotionally provocative content?

Select your answer