Free CUA User Research & Data Collection Methods Questions and Answers

Question 1

What is the primary goal of user research?

Accepted Answer

Understand user needs and behaviors

Answer

To gather marketing data.

Answer

To design visual graphics only.

Answer

To increase sales.

Question 2

Which data collection method involves observing users in their environment?

Accepted Answer

Contextual inquiry

Answer

Surveys.

Answer

Focus groups.

Answer

A/B testing.

Question 3

What is qualitative data?

Accepted Answer

Non-numeric insights

Answer

Statistical data.

Answer

Financial reports.

Answer

Performance metrics.

Question 4

Which method uses structured questions to collect data from many users?

Accepted Answer

Surveys

Answer

Interviews.

Answer

Ethnography.

Answer

Usability testing.

Question 5

What is the purpose of usability testing?

Accepted Answer

Identify usability problems

Answer

To improve marketing.

Answer

To develop code.

Answer

To create graphics.

Question 6

What is a focus group?

Accepted Answer

Moderated group discussion

Answer

Individual interviews.

Answer

Statistical analysis.

Answer

Field observations.

Question 7

What is the difference between primary and secondary research?

Accepted Answer

Primary collects new data

Answer

Primary uses old data.

Answer

Secondary collects new data.

Answer

Secondary ignores data.

Question 8

What is ethnographic research?

Accepted Answer

Studying users naturally

Answer

Laboratory testing.

Answer

Data mining.

Answer

A/B testing.

Question 9

Why is data triangulation important in research?

Accepted Answer

Validate findings with multiple sources

Answer

To confuse users.

Answer

To limit data collection.

Answer

To reduce sample size.