FREE CLEP Marketing Question and Answers
Which of the following utilities is provided by transportation?
Explanation:
A marketing strategy's value is increased through transportation, but there is a cost involved.
Which of the following is not a marketing goal?
Explanation:
The marketers' goals do not include technical design objectives. The marketing manager must assess which items best serve the goals of the company, which distribution channels are most appropriate for the business, what kinds of promotions the company will run, and what pricing the company will set for the product.
It is known as: "Using a name, word, symbol, design, or combination of these that may or may not be registered."
Explanation:
Brands are differentiated via individual ranges. It aids the consumer in avoiding uncertainty regarding the goods being offered for sale by a firm.
Which of the following doesn't belong in the five-step process of marketing research?
Please select 2 correct answers
Explanation:
The steps that need to be followed to finish the investigation and address the problem are included in the five-step procedure. It does not constitute a step in the procedure by itself.
Packing consists of:
Which of the following items is used in the manufacture of other items?
Explanation:
Industrial goods are purchased and sold with the intention of constructing or producing other goods that will be sold. Consumers spend time and effort searching for and buying specialty goods that they will utilize. Convenience goods are consumer goods that can be purchased quickly and easily. Consumer goods that are required right now are considered emergency goods. Consumer goods are bought by the end user and are not used in the production of other goods.
Which of the following statutes addresses misleading marketing, sales, and pricing?
Explanation:
The Federal Trade Commission Act addresses unfair business practices.