CE Market Research & Global Sales Strategies

Question 1

What is the purpose of market research in international trade?

Accepted Answer

Understand foreign markets and customer needs

Answer

Find domestic suppliers.

Answer

Create financial reports.

Answer

Design packaging only.

Question 2

Which factor is most important when selecting a target market?

Accepted Answer

Size of demand and competition

Answer

Proximity alone.

Answer

Language barrier.

Answer

Similar weather.

Question 3

What does SWOT stand for in market research?

Accepted Answer

Strengths, Weaknesses, Opportunities, Threats

Answer

Sales, Wages, Opportunities, Tactics.

Answer

Systems, Workflows, Orders, Targets.

Answer

Sources, Worth, Options, Targets.

Question 4

Which method helps a company adapt its product to local preferences?

Accepted Answer

Product adaptation

Answer

Global branding.

Answer

Mass standardization.

Answer

Financial restructuring.

Question 5

What is the main goal of global sales strategies?

Accepted Answer

Expand global market share and sales

Answer

Reduce international relationships.

Answer

Avoid product adaptation.

Answer

Limit product diversity.

Question 6

Which is a key component of a marketing plan?

Accepted Answer

Marketing strategies and budget

Answer

Office locations.

Answer

Employee training manual.

Answer

Staff scheduling plan.

Question 7

What does segmentation mean in marketing?

Accepted Answer

Dividing markets into groups with similar needs

Answer

Merging different industries.

Answer

Changing government regulations.

Answer

Merging with competitors.

Question 8

Which strategy involves offering the same product worldwide?

Accepted Answer

Global standardization

Answer

Localized marketing.

Answer

Adaptive pricing.

Answer

Decentralized branding.

Question 9

What tool measures customer satisfaction globally?

Accepted Answer

Customer satisfaction survey

Answer

Annual budget review.

Answer

Sales commission chart.

Answer

Customs declaration form.