CBS Market Analysis & Research

Question 1

What is the primary purpose of market analysis?

Accepted Answer

To understand industry trends and customer behavior

Answer

To increase product prices arbitrarily

Answer

To eliminate competition

Answer

To avoid business forecasting

Question 2

Which method is commonly used to gather primary market research data?

Accepted Answer

Conducting surveys

Answer

Reviewing past sales data

Answer

Analyzing stock market trends

Answer

Observing competitor pricing only

Question 3

Why is SWOT analysis useful in market research?

Accepted Answer

To assess strengths, weaknesses, opportunities, and threats

Answer

To create biased research reports

Answer

To limit competitive analysis

Answer

To ignore industry benchmarks

Question 4

What is the key benefit of competitor analysis?

Accepted Answer

To identify market gaps and differentiate offerings

Answer

To imitate competitor strategies entirely

Answer

To ignore emerging competitors

Answer

To increase operational costs unnecessarily

Question 5

Which metric is commonly used to measure market growth?

Accepted Answer

Compound annual growth rate (CAGR)

Answer

Market saturation index

Answer

Total advertising expenditure

Answer

Competitor price fluctuation

Question 6

Why is data accuracy critical in market research?

Accepted Answer

To ensure reliable decision-making

Answer

To manipulate consumer preferences

Answer

To ignore statistical trends

Answer

To increase market speculation