CBB Marketing & Deal Structuring

Question 1

What is a key purpose of a Confidential Business Review (CBR)?

Accepted Answer

To provide in-depth business details to screened buyers

Answer

To advertise on public platforms

Answer

To disclose proprietary information openly

Answer

To register trademarks and patents

Question 2

What is typically the first step in marketing a business for sale?

Accepted Answer

Conduct a business valuation

Answer

Create online listings

Answer

Sign a confidentiality agreement

Answer

Send offers to buyers

Question 3

Why might a seller offer financing in a business sale deal?

Accepted Answer

To make the deal more appealing and accessible

Answer

To avoid taxes

Answer

To eliminate the need for lawyers

Answer

To speed up due diligence

Question 4

What should a broker verify before listing a business?

Accepted Answer

Financial documents and owner disclosures

Answer

Company slogans

Answer

Employee family ties

Answer

Customer birthdays

Question 5

Which factor is most important when structuring a win-win deal?

Accepted Answer

Alignment of buyer and seller objectives

Answer

Broker commission percentage

Answer

Buyer's favorite color

Answer

Number of marketing flyers used

Question 6

What is the purpose of an earn-out clause in deal structuring?

Accepted Answer

It adjusts final payment based on business performance

Answer

It speeds up closing timelines

Answer

It replaces the need for contracts

Answer

It eliminates legal liability