Fonts and Typography Typography in Print Design 2

Question 1

What is 'copyfitting' in print typography?

Accepted Answer

Adjusting type size or spacing so text fits a defined space

Answer

Copyfitting is the process of adjusting font size, leading, tracking, or column width to make a given amount of text fit a predetermined space in a layout.

Question 2

What is 'optical margin alignment' in print typography?

Accepted Answer

Extending punctuation slightly beyond the text margin for visual straightness

Answer

Optical margin alignment (hanging punctuation) pushes quotation marks and hyphens slightly outside the text margin so the text column appears visually straight.

Question 3

What is a 'running head' in book typography?

Accepted Answer

Repeated text at the top of each page, usually the book or chapter title

Answer

A running head (or header) is a line of text appearing at the top of each page in a book, typically containing the book title, chapter title, or author name.

Question 4

What is 'justified text' in print typography?

Accepted Answer

Text aligned to both the left and right margins simultaneously

Answer

Justified text is aligned to both the left and right margins, creating an even rectangular text block, commonly used in newspapers and books.

Question 5

What is a 'stet' mark in print proofreading?

Accepted Answer

An instruction to ignore a correction and keep the original text

Answer

Stet is a Latin term meaning 'let it stand,' used by proofreaders to cancel a previously marked correction and restore the original text.

Fonts and Typography Practice Test

Fonts and Typography Practice Test

Fonts and Typography Typography in Print Design 2