Fonts and Typography Typography in Print Design 2 — Questions and Answers
Question 1: What is 'copyfitting' in print typography?
- Adjusting type size or spacing so text fits a defined space (Correct answer)
- Copying text between design programs
- Adding copyright notices to printed work
- Fitting images between columns of text
Correct answer: Adjusting type size or spacing so text fits a defined space
Copyfitting is the process of adjusting font size, leading, tracking, or column width to make a given amount of text fit a predetermined space in a layout.
Question 2: What is 'optical margin alignment' in print typography?
- Extending punctuation slightly beyond the text margin for visual straightness (Correct answer)
- Centering text optically by eye rather than by ruler
- Aligning images to the optical center of a page
- Indenting the first line of each paragraph
Correct answer: Extending punctuation slightly beyond the text margin for visual straightness
Optical margin alignment (hanging punctuation) pushes quotation marks and hyphens slightly outside the text margin so the text column appears visually straight.
Question 3: What is a 'running head' in book typography?
- Repeated text at the top of each page, usually the book or chapter title (Correct answer)
- The largest heading on a page
- A headline that continues from one page to the next
- The first paragraph of a chapter
Correct answer: Repeated text at the top of each page, usually the book or chapter title
A running head (or header) is a line of text appearing at the top of each page in a book, typically containing the book title, chapter title, or author name.
Question 4: What is 'justified text' in print typography?
- Text aligned to both the left and right margins simultaneously (Correct answer)
- Text aligned only to the left margin
- Text centered on the page
- Text with no alignment set
Correct answer: Text aligned to both the left and right margins simultaneously
Justified text is aligned to both the left and right margins, creating an even rectangular text block, commonly used in newspapers and books.
Question 5: What is a 'stet' mark in print proofreading?
- An instruction to ignore a correction and keep the original text (Correct answer)
- A mark indicating a new paragraph
- A symbol for inserting a footnote
- A mark for increasing font size
Correct answer: An instruction to ignore a correction and keep the original text
Stet is a Latin term meaning 'let it stand,' used by proofreaders to cancel a previously marked correction and restore the original text.
Question 6: What is 'folio' in print design terminology?
- A page number in a printed document (Correct answer)
- A large-format printing technique
- A type of paper weight used in magazines
- A font style for chapter headings
Correct answer: A page number in a printed document
In print design, a folio is the page number that appears on each page, typically placed in the header or footer area.
Fonts and Typography Typography in Print Design 2
What is 'copyfitting' in print typography?