Flyer Design Typography in Flyer Design 2

Question 1

What does 'tracking' mean in typography applied to flyer design?

Accepted Answer

Uniformly adjusting letter-spacing across a range of text

Answer

Tracking adjusts the overall spacing between all characters in a selected block of text uniformly.

Question 2

Which font weight is typically best for ensuring a call-to-action button or text stands out on a flyer?

Accepted Answer

Bold or heavy

Answer

Bold or heavy weights create contrast that draws attention to the call-to-action, encouraging reader response.

Question 3

What is a 'hierarchy' in flyer typography?

Accepted Answer

A visual system that ranks information by importance through size, weight, and placement

Answer

Typographic hierarchy uses size, weight, color, and position to guide readers through flyer content in order of importance.

Question 4

Why is it important to check text legibility at the final print size of a flyer?

Accepted Answer

Because text that looks fine on screen may be too small or unclear when printed

Answer

Screen resolution and print resolution differ, so text that appears legible at 100% on screen can become difficult to read at actual print size.

Question 5

What is a 'serif' font characterized by?

Accepted Answer

Small decorative strokes or feet at the ends of letter strokes

Answer

Serif fonts have small decorative strokes called serifs at the tips of letters, which can aid readability in print.

Flyer Design Practice Test