Flyer Design Typography in Flyer Design 2 — Questions and Answers
Question 1: What does 'tracking' mean in typography applied to flyer design?
- Adjusting space between two specific letters
- Uniformly adjusting letter-spacing across a range of text (Correct answer)
- The path a reader's eye follows across a page
- Measuring the total height of a typeface
Correct answer: Uniformly adjusting letter-spacing across a range of text
Tracking adjusts the overall spacing between all characters in a selected block of text uniformly.
Question 2: Which font weight is typically best for ensuring a call-to-action button or text stands out on a flyer?
- Thin or light
- Regular or book
- Bold or heavy (Correct answer)
- Italic regular
Correct answer: Bold or heavy
Bold or heavy weights create contrast that draws attention to the call-to-action, encouraging reader response.
Question 3: What is a 'hierarchy' in flyer typography?
- A list of approved fonts for the brand
- A visual system that ranks information by importance through size, weight, and placement (Correct answer)
- The alphabetical order of typeface names
- The number of fonts installed on a computer
Correct answer: A visual system that ranks information by importance through size, weight, and placement
Typographic hierarchy uses size, weight, color, and position to guide readers through flyer content in order of importance.
Question 4: Why is it important to check text legibility at the final print size of a flyer?
- To ensure the font license allows printing
- Because text that looks fine on screen may be too small or unclear when printed (Correct answer)
- To verify the word count is correct
- To confirm the spell check has run
Correct answer: Because text that looks fine on screen may be too small or unclear when printed
Screen resolution and print resolution differ, so text that appears legible at 100% on screen can become difficult to read at actual print size.
Question 5: What is a 'serif' font characterized by?
- Clean lines with no extra strokes at letter ends
- Small decorative strokes or feet at the ends of letter strokes (Correct answer)
- Letters that mimic handwriting
- All capital letters
Correct answer: Small decorative strokes or feet at the ends of letter strokes
Serif fonts have small decorative strokes called serifs at the tips of letters, which can aid readability in print.
Question 6: When using all-caps text on a flyer headline, what should you typically adjust to improve readability?
- Decrease font size significantly
- Increase tracking (letter-spacing) (Correct answer)
- Switch to a script font
- Remove all punctuation
Correct answer: Increase tracking (letter-spacing)
All-caps text benefits from increased tracking because the uniform height of capital letters can make words harder to distinguish without extra spacing.
Flyer Design Typography in Flyer Design 2
What does 'tracking' mean in typography applied to flyer design?